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Case study

BrandingDesign

Asma Brand System

Brand and product language for Asma: a compact identity system that holds across digital and physical touchpoints without drift after launch.

System

A brand system built for use, not a one-off logo lockup. Applications stay square, consistent, and production-ready.

Asma Brand System - System image 1

Applications

Touchpoints across digital and physical surfaces, kept on one identity so the mark does not drift after launch.

Asma Brand System - Applications image 1Asma Brand System - Applications image 2