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Case study
BrandingAutomotiveIdentity
Alaser 4x4 Brand Identity
Brand identity for an off-road specialist: bold mark, vehicle applications, stationery, and a digital presence that signals toughness and trust.
Overview
Stand out in a competitive 4x4 market with a mark that works on vehicles, print, and web. Sketch exploration into a strong final logo, then apply across stationery and digital surfaces.
From sketch to mark
Exploration refined into a final logo built for high-contrast outdoor use.
Applications
Vehicle branding, stationery, and web layouts that keep the same visual punch.
Result
A tough, readable identity system ready for fleet graphics and online channels, with a mark that holds up on vehicles, print, and web.